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ChatGPT can write a headline in seconds. Midjourney can draw a billboard in minutes. It’s no surprise that brand teams wonder if generative AI in advertising is a gift or a risk. eMarketer says mark

Free-to-play games rule the app stores, yet many developers still Google how much do mobile games make per ad. The question matters because ads now sit beside in-app purchases as a core money source.

Programmatic advertising might be confusing at times. With the continuous industry updates, both publishers and advertisers might struggle to keep up with the requirements and various technical implem

The landscape of mobile app monetization has undergone significant changes in recent years. As competition intensifies and user acquisition costs continue to rise, relying solely on large ad networks

In the early days of print publishers transitioning to the digital realm, they quickly realized the importance of generating revenue online. Their primary source of income had been advertising, so the

Mobile screens dominate our day, yet buying their ad space still looks complex. Programmatic marketing solves that puzzle by letting software bid for impressions in the split-second between a tap and