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In 2025, B2B buying cycles underwent significant changes. As cited in reports from Gartner, decision-makers conduct 70% of their research before engaging with sales teams. They watch content, assess s

In 2025, eCommerce competition reached an all-time high. It is expected to continue in 2026. There are more than 24 million online stores worldwide. To stand out, you need more than competitive prices

In AdTech, owning a platform such as an SSP is often perceived as a sign of power. In reality, this is a complex equation that has numerous solutions and problems with it. The early-2020s wave of “B

In theory, running multiple monetisation stacks can maximize yield. In practice, it often splits it. Over the past few years, publishers have adopted dual-stack approaches that combine several SSPs or

Customers don’t think in channels. They Google search, they scroll on Instagram, they check email, watch streaming TV and visit websites without really caring which marketing team is running wha

How patients search for and select healthcare providers will never be the same again. Today, 77% of patients use search engines leverage search engines when booking an appointment and 60% want to sche