Comprehensive Update of the BidsCube Ad Exchange: Enhancing Efficiency, Control, and Reliability

Jun 20, 2024

We’re excited to announce a major update to the BidsCube Ad Exchange, featuring new tools and enhancements for better efficiency, control, and reliability. SSPs can now set a QPS limit to manage traffic effectively, while advertisers can use the “Block Country” filter for precise geographical targeting. Our new Imps & Scans Difference application helps users identify and resolve discrepancies in ad performance. Additional filters allow for more refined control over ad placements and partnerships. Lastly, we’ve optimized our statistics data services and addressed key bug fixes to ensure a smoother, more reliable user experience.

Table of Contents

In our continuous quest to improve and refine the BidsCube Ad Exchange platform , we are excited to introduce a suite of new features and updates designed to provide our users with enhanced control, precision, and efficiency in their advertising operations. This update brings a range of new options and optimizations that cater to the evolving needs of both demand- and supply-side owners. Here’s a detailed look at what’s new.

New Option for SSP: QPS Limit

Quality of service is paramount in digital advertising. To enhance this, we have introduced a new feature for SSPs: the QPS limit. This feature allows SSPs to set a maximum threshold for the number of queries they can handle per second. By implementing a QPS limit, SSPs can manage their traffic more effectively, ensuring that their systems are not overwhelmed by excessive requests. This leads to more stable and reliable ad delivery, optimizing both performance and resource allocation.

New Filter: Block Country in DSP Settings

Geographical targeting and restrictions are critical components of a successful advertising campaign. Recognizing this, we have added the “Block Country” filter in the DSP settings. This feature allows advertisers to exclude specific countries, tailoring their campaigns to target markets more precisely or comply with geo-specific regulations and preferences. Whether for legal, cultural, or marketing reasons, the ability to block traffic from certain countries empowers advertisers to refine their strategies and optimize their ad spend.

New Application for All Packages: Imps & Scans Difference

In an effort to provide more transparency and data accuracy, we have introduced a new application across all packages: the Imps & Scans Difference. This tool helps advertisers and publishers alike to track discrepancies between impressions and scans. By monitoring these differences, users can identify potential issues in real-time, such as ad placement errors or performance anomalies, leading to quicker resolutions and more accurate billing.

New Filters for Enhanced Control

We are also rolling out three additional filters to provide our users with even finer control over their advertising operations:

  • Block DSP in SSP settings : This filter allows SSPs to block specific DSPs, enabling them to manage better which partners can bid on their inventory. This is crucial for maintaining the quality of advertisements and ensuring that only trusted and relevant parties participate in the bidding process.
  • Block Tag ID in DSP settings : DSPs can now exclude specific tag IDs from their campaigns. This functionality is essential for advertisers seeking to optimize their ad performance by avoiding placements that do not meet their criteria or have previously underperformed.
  • Support macros for output VAST tag : We have enhanced macro support for outputting VAST tags, including essential information such as site domain, name, and page. This update enables more dynamic and context-aware ad serving, improving targeting and user engagement.

Updated IFA Filter Logic

To improve our infrastructure’s ability to handle mobile traffic more effectively, we have updated the Identifier for Advertisers (IFA) filter logic for in-app and mobile web traffic. This update allows for more accurate targeting and reduces the likelihood of ad waste, ensuring that the right ads reach the right audience at the right time and enhancing overall campaign effectiveness.

Optimization of Statistics Data Services

Last but not least, we have optimized our statistics data services to ensure that users receive more timely and accurate data regarding their advertising activities. This update improves the speed and reliability of data processing, enabling users to make quicker, more informed decisions based on robust, real-time analytics.

Dedicated Efforts in Bug Fixing

In addition to these enhancements, we have dedicated considerable effort to bug fixing, ensuring that the platform remains robust and error-free. Our team has meticulously addressed previously reported issues, improving overall system stability and functionality. These fixes are crucial in maintaining the high standards of service our users expect and rely upon.


These updates to the BidsCube Ad Exchange mark a significant step forward in our commitment to providing state-of-the-art advertising technology solutions. By introducing new filters, enhancing existing functionalities, and optimizing our systems, we are setting new standards for what our users can achieve with their digital advertising campaigns.

We are excited to see how our partners and clients will leverage these new capabilities to enhance their advertising strategies and achieve unprecedented success in their marketing endeavors. As always, we remain committed to continuous improvement and innovation, ensuring that BidsCube remains at the forefront of the digital advertising landscape.

If you’re eager to explore all the new features of our ad exchange platform, or if you’re considering launching your advertising business, don’t hesitate to contact us. Our team is ready to assist you in harnessing the full potential of these innovations to transform your digital advertising efforts. Reach out today, and let’s drive your advertising success together.

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