In the fast-paced world of digital advertising, efficiency is key. Our white-label DSP platform’s Media Plan feature offers advertisers a powerful tool for seamless media planning. This overview will guide you through the capabilities of the Inventory Check feature, highlighting how you can leverage real-time data to optimize your ad spends, ensure better ad placements, and achieve superior campaign performance.
Table of Contents
Our new inventory-checking tool, Media Plan, allows users to access and analyze available traffic data on the DSP platform. It provides detailed insights into traffic availability across multiple dimensions, including:
- quantity;
- GEO;
- OS;
- traffic type;
- bundle/domain;
- device;
- size;
- minimal recommended rate.
Updated every two days, the tool helps make informed decisions regarding inventory allocation and campaign strategies.
Here are some primary aspects you need to know.
Key Functionalities
The Media Plan comes with a package of different functionalities. These help make the tool an so-needed analytical instrument in your arsenal.
Here are the key functionalities:
- Available Traffic
- Filter Settings
- Report Generation
- Map of Available Inventory
- Supported Ad Formats
1. Available Traffic
The primary function of the tool—allow users to view available traffic across various parameters such as:
- Country. Users can filter traffic by geography to target specific regions.
- Operating System (OS). Check the available inventory for different operating systems (e.g., Android, iOS, etc.).
- Traffic type. Choose between different types of traffic, such as in-app, web, or mobile web traffic.
- Publisher categories. Filter based on publisher categories, allowing users to choose specific publishers from different IAB categories.
These are the bedrock of the Media Plan. They help narrow down the scope of data to be analyzed.
2. Filter Settings
To go even further. To dig deeper into the potential insights. Users can customize the data they wish to analyze by applying filters in the “Conditions” section. There are the following dimensions to select:
- Country. The tool allows for the selection of specific countries and the filtering of inventory by region.
- Creative types. Users can choose creative formats like banners, videos, and native or audio ads.
- Bundle. Unique identifier for mobile apps, used to target or exclude specific apps.
- Domain. Website address where ads can appear, allowing targeting or exclusion of specific sites.
- Device placement. Filter inventory based on devices, such as desktop, mobile, tablet, etc.
As to the metrics, these are available:
- Average bid. The minimum average price for ad inventory, guiding advertisers on how to set competitive bids.
- Requests. The number of available ad opportunities indicates the inventory volume for potential ad placements.
3. Report Generation
After filtering the data, with the Media Plan feature users can generate reports on available inventory. These reports can be viewed directly on the platform or downloaded in three formats. The reports provide detailed insights into available traffic, including:
- Quantity of inventory;
- Publisher categories;
- Minimum recommended rate for ads
Users can also sort data by specific columns (e.g., by publisher, category, etc.) or manually enter details into individual columns for more detailed analysis.
4. Map of Available Inventory
The “Map of Available Inventory” section is all about visualizing data.
It allows users to:
- Hover over different countries to view available traffic in real time.
- See the type and amount of traffic for each country.
- Gauge the cost of traffic (specific to banner ads) based on the intensity of the blue color for each country. This map helps users quickly analyze global traffic patterns and target particular regions more efficiently.
5. Supported Ad Formats
The tool supports multiple ad formats, allowing advertisers to target audiences across various channels. Supported ad formats include:
- Banner Ads. Available for in-app, web, and mobile web.
- Video Ads. In-app, connected TV (CTV), web, and mobile web.
- Native Ads. Primarily for in-app traffic.
- Audio Ads. Available upon request, enabling advertisers to reach users through audio streaming platforms.
Benefits of the Media Plan Feature
Overall, the introduction of this feature offers several advantages for platform owners and advertisers:
Detailed Traffic Insights
Users can analyze traffic availability based on country, OS, traffic type, and more filters. This enables more targeted and efficient ad campaign planning by focusing on suitable traffic sources.
An advertiser can filter for Android users in Germany accessing sports apps, ensuring their ads reach a specific audience interested in sports within that region.
Enhanced Advertiser Satisfaction
The ability to generate customized reports provides transparency in inventory data, improving advertisers’ trust. Knowing exactly where their ads will run and the conditions under which they’ll be displayed helps advertisers make informed budget decisions, ensuring greater satisfaction.
An advertiser can generate a report showing their ads will appear on top-tier news websites during peak hours, allowing them to allocate their budget confidently.
Real-Time Inventory Visualization
The map-based traffic visualization allows for a more intuitive and quick assessment of available inventory worldwide. This helps in faster decision-making, enabling advertisers to capitalize on opportunities across different countries and regions.
Upon noticing a high volume of available traffic in the United States on the map, an advertiser can quickly adjust their campaign to target that region more aggressively.
Customized Reporting
Users can sort the data by publisher, traffic type, or category and generate tailored reports for further analysis. This level of customization allows advertisers to create specific reports that match their campaign needs, optimizing ad placements more effectively.
An advertiser promoting a new fitness app can generate a report focusing on health and wellness publisher categories to target potential users better.
Inventory Forecasting
With the option to view and analyze traffic patterns, the tool enables better forecasting. Platform owners can predict demand and supply trends, leading to more strategic planning and resource allocation. This is particularly useful for adjusting bids or prioritizing campaigns in regions with higher traffic availability.
Suppose the data shows an upcoming increase in mobile web traffic in Asia. In that case, an advertiser can plan to increase bids in that region to maximize reach during peak times.
Multi-format Support
By supporting banners, videos, native, and audio ads, the platform allows advertisers to leverage various formats to reach their target audiences. This flexibility makes it easier for advertisers to diversify their strategies and run cross-channel campaigns.
An advertiser can simultaneously run video ads on connected TVs and banner ads on mobile apps to engage users across different platforms.
Strategic Planning
With traffic data updated every two days, platform owners can adapt to changes in the ad market in near real-time. This ensures that advertisers always have access to the latest inventory information, allowing them to make more dynamic and effective campaign adjustments.
If an advertiser notices a sudden drop in traffic in a particular region, they can quickly reallocate their budget to areas with higher availability.
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