To support the launch of a seasonal product, a major FMCG brand leveraged BidsCube DSP to reach shoppers in key retail zones and drive measurable in-store outcomes. Facing challenges like limited campaign windows, poor attribution visibility, and inefficient geo-targeting, the brand sought a more precise and accountable solution.
Results
- CTR surpassed benchmarks by 22%
- Coupon redemptions increased 18%, signaling strong intent
- 25% of sales were assisted by prior mobile ad exposure
BidsCube DSP enabled the client to activate a hyper-local, performance-driven retail strategy—turning programmatic into a direct driver of in-store results.
Download this case study to discover how BidsCube DSP can revolutionize your ad monetization approach, enabling you to achieve new levels of control, efficiency, and profitability.
What`s inside?
Valuable Insights
- Geo-fenced targeting (2km radius) around supermarkets ensured ads reached consumers in relevant purchase contexts.
- Mobile-first formats, including banners, short videos, and coupon-enabled creatives, boosted engagement.
- Coupon redemption tracking linked digital exposure to offline sales via attribution pixels.
- Dayparting & frequency capping aligned ad delivery with peak shopping hours.
Table of Contents
- Client
- Challenges
- Goals
- Solution
- Strategy
- Results
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