The latest release of the BidsCube White-Label DSP equips platform owners with critical capabilities to meet the evolving expectations of today’s advertisers. This update introduces new billing flexibility and embedded decision support tools, enabling DSP operators to support performance-based buying strategies without compromising margin or control.
New Capabilities: CPC and CPA Billing Now Supported
This release marks the introduction of CPC and CPA traffic buying options within the DSP interface. These models are activated at the advertiser level and allow campaigns to be billed based on results, rather than impressions. For many advertisers — particularly those focused on ROI or user acquisition — this unlocks a more aligned and predictable buying structure.
Internally, all media is still acquired on a CPM basis. The separation between billing logic and inventory execution ensures that platform operators retain control over CPM bids and cost exposure. Advertisers interact only with the billing model they select, while platform managers configure actual bids, pacing, and profitability thresholds at the creative level.
The implementation is fully native: no third-party tools are required, and the advertiser interface remains simple and focused on measurable KPIs.
Strategic Control: Profitability Forecasting Built In
To support results-based billing models without introducing financial risk, the platform now includes Bidding Assist — a built-in forecasting engine accessible to platform managers.
This module enables teams to model campaign outcomes before launch and adjust in-flight strategies based on live or projected performance indicators. Managers can simulate cost ceilings, monitor effective returns, and validate whether CPC- or CPA-based campaigns are likely to remain profitable under given conditions.
Rather than automating campaign execution, this system provides data to support manual decision-making — reinforcing margin control while reducing uncertainty across performance campaigns. It becomes particularly useful when evaluating new advertiser pipelines, onboarding sensitive budgets, or managing a multi-format supply mix.
Business Value for DSP Clients
The expanded billing model supports and embeds profitability logic, providing immediate business benefits for white-label DSP owners.
Your platform becomes more attractive to advertisers who require predictable spend structures or who operate under strict performance KPIs. With CPC and CPA billing available natively, your team can speak the advertiser’s language — without compromising internal revenue models.
At the same time, the addition of Bidding Assist allows you to scale without increasing operational risk. Manager-level users are empowered to make informed bidding decisions, even when campaign billing is outcome-based. This means new campaigns can be reviewed, approved, and optimized with a consistent margin strategy behind every decision.
Together, these changes strengthen your ability to offer a scalable, controlled, and commercially viable DSP environment tailored to both branding and performance clients.
Minor Improvements and Infrastructure Refinements
The release also includes several interface and structural enhancements that further simplify day-to-day operations.
User permission logic has been updated to clearly separate advertiser- and manager-level controls, ensuring that each stakeholder only sees the parameters relevant to their role. The campaign creation flow has been refined to reflect the selected billing model, with automatic safeguards in place to manage budget limits and pacing alignment.
Additionally, the platform now includes support for creatives that comply with the MRAID standard — a minor but important update that extends compatibility with mobile SDK-based supply sources and in-app inventory. This ensures that your platform can accept interactive mobile formats when required, without custom adjustments or additional integrations.
Conclusion: A Platform Ready to Scale with Confidence
With CPC and CPA billing now available, and profitability forecasting integrated into daily workflows, the BidsCube White-Label DSP has become significantly more versatile — without sacrificing the principles of control, clarity, and configurability that define white-label success.
Whether you’re working with direct advertisers, affiliate networks, agencies, or in-house media teams, this release gives your DSP the commercial and operational foundation to support more complex buying strategies, onboard new partners faster, and run performance media without taking on unnecessary financial exposure.
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