The BidsCube team believes that trust and privacy are among the key values for any programmatic media trader. One way to achieve these is by consistently applying the most cutting-edge tools within the industry standards to all our products.
Today we are happy to announce that Bidscube is a part of the IAB Europe Transparency and Consent Framework (TCF). It is a unique universal solution developed by the collaboration led by the International Advertising Bureau (IAB) for all actors within the global programmatic landscape.
What is IAB TCF?
According to IAB, the Transparency and Consent Framework includes:
- TCF Policy
- TCF Terms & Conditions
- Transparency and Consent String with Global Vendor List Format
- The Consent Management Platform API
- The Global Vendor List (GVL)
- The Consent Management Platforms validator
Thanks to this solution, each operation within the digital advertising media-buying chain can now fully comply with GDPR and other privacy legislations.
We appreciate your trust and will continue working to deliver flawless and secure programmatic services for your business. If you have any questions or ideas, do not hesitate to contact our team