BidsCube has released an update to its white-label SSP platform focused on operational analytics, infrastructure governance, and demand-scanning management.
The latest release introduces several new capabilities to help SSP owners improve visibility into partner performance, streamline operational access, and simplify infrastructure-level integrations within the platform.
The update includes the launch of a new Top Ranking page, an expanded permission management system for the SSP admin panel, and a dedicated Demand Scanner page for GeoEdge integration. Additional workflow and usability improvements were also included in the release.
Top Rankings Page for Publisher and Demand Performance Monitoring
One of the major additions in the release is the new Top Rankings page, designed to help SSP owners identify the publishers and DSPs responsible for the largest changes in traffic and performance during the active reporting period.
The feature compares equivalent time windows between the current and previous day while accounting for the current time. For example, if the page is opened at 12:35 PM, the platform compares yesterday’s statistics from 00:00 to 12:00 against today’s statistics from 00:00 to 12:00.
Based on this comparison, the system automatically calculates percentage changes and highlights the partners associated with the largest growth or decline. The functionality is designed to simplify operational analysis for monetization and AdOps teams that need faster visibility into changing traffic dynamics across publishers and demand partners.
Expanded Permission Management for SSP Teams
The update also introduces a new permission management system inside the White-Label SSP admin panel. The system allows platform administrators to configure restrictions and access permissions across different sections and operational actions inside the platform. The release is aimed at improving access governance for companies operating SSP infrastructure across multiple teams, managers, or partner environments.
For users with manager-level roles, permissions are now determined by the currently selected active company. According to BidsCube, maintaining an active company selection is required for the access logic to function correctly. The updated model creates a more structured approach to account separation and operational access management inside the SSP environment.
Dedicated GeoEdge Demand Scanner Integration
Another major addition in the release is the launch of a dedicated Demand Scanner page for GeoEdge integration. The feature allows each SSP owner to independently integrate and manage their own GeoEdge tags directly inside the platform interface.
By moving GeoEdge tag management into the SSP environment, the update simplifies operational workflows for demand scanning and infrastructure-level monitoring. The integration provides infrastructure owners with more direct control over how GeoEdge verification processes are configured across their SSP environments.
Additional Platform Improvements
Alongside the main feature releases, the team has also introduced several additional usability improvements and workflow optimizations across the white-label SSP platform.
These updates are focused on improving operational efficiency, simplifying reporting workflows, and optimizing day-to-day platform management for monetization and AdOps teams.
Continued Development of the White-Label SSP Platform
The latest release continues BidsCube’s ongoing expansion of operational functionality inside its White-Label SSP infrastructure. With the addition of comparative partner analytics, more granular access management, and direct support for GeoEdge integration, the company continues to develop tools aimed at improving infrastructure oversight and operational management for SSP owners.
Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!
