BidsCube continues to expand the capabilities of its programmatic infrastructure with several new upgrades to the BidsCube DSP platform. The latest release introduces Metro targeting for the U.S. market, integration with the OnAudience DMP, and improved audience analysis with Reach & Frequency reporting for in-app campaigns.
These updates strengthen the platform’s ability to support more precise audience targeting, deeper performance analysis, and improved campaign planning across mobile environments.
Metro Targeting for U.S. Media Markets
The DSP now supports Metro targeting, allowing advertisers to target campaigns by Designated Market Areas (DMA) within the United States.
DMA is a standard widely used in the U.S. media ecosystem to define advertising markets. Instead of relying on administrative borders such as cities or states, DMA regions group together counties where audiences consume the same television and radio content. This approach reflects how media is actually bought and planned across markets.
With Metro targeting enabled in the DSP campaign setup, advertisers can now:
- target specific U.S. media markets rather than individual cities
- align digital campaigns with traditional TV market planning
- run localized campaigns across complex metropolitan regions
The Metro targeting option appears automatically when the United States is selected as the campaign’s target country, allowing advertisers to choose one or multiple markets within a multi-select list.
This capability makes BidsCube DSP better aligned with how advertisers structure regional budgets and media buying strategies in the U.S.
OnAudience DMP Integration for 3rd-Party Audience Targeting
The BidsCube DSP now includes an updated integration with OnAudience DMP, enabling advertisers to activate third-party audience segments directly within campaign targeting settings.
This integration expands the data layer available for programmatic campaigns, allowing advertisers to complement standard targeting parameters with external audience intelligence. By incorporating third-party data signals, media buying strategies can be aligned more precisely with user characteristics, behavioral patterns, and purchase intent.
Through the OnAudience DMP integration, advertisers gain access to a broad taxonomy of audience segments, including:
- demographic segments such as age groups and gender
- interest-based audiences built from content consumption patterns
- purchase intent segments identifying users actively researching products or services
- behavioral audiences derived from browsing activity and digital engagement signals
- socioeconomic segments reflecting income levels and purchasing capacity
- vertical-specific audiences across industries such as automotive, travel, retail, finance, and technology
These segments can be applied directly during campaign configuration, allowing advertisers to combine real-time bidding with external data activation within the same workflow.
By integrating third-party audience data into the DSP targeting layer, BidsCube enables more granular audience selection and supports more precise campaign optimization across programmatic environments.
Reach and Frequency Reporting for In-App Campaigns
The reporting system in the DSP platform has also been enhanced with two important metrics: Reach and Frequency. These metrics are currently available for in-app traffic, where device identifiers allow accurate audience measurement.
| Reach | Frequency |
| shows the number of unique users exposed to an advertising campaign, providing advertisers with a clearer understanding of campaign scale. | indicates how often the same user sees the ad, helping advertisers assess potential campaign saturation and optimize the balance between exposure and user experience. |
Together, these metrics allow advertisers to better evaluate campaign effectiveness and optimize delivery strategies.
Expanding Analytical and Targeting Capabilities
With the addition of Metro targeting, audience data activation via OnAudience DMP, enhanced device identifier tracking, and new reporting metrics, BidsCube DSP continues to evolve toward a more advanced programmatic infrastructure. These improvements give advertisers and platform operators greater flexibility in structuring campaigns, analyzing performance, and activating audience data across digital channels. As the programmatic ecosystem becomes increasingly data-driven, such capabilities play a key role in enabling more precise and scalable media buying strategies.