A telecom advertiser operating across Southeast Asia partnered with BidsCube to scale customer acquisition across Malaysia, Indonesia, and the Philippines.
The advertiser needed to reach large mobile-first audiences while maintaining control over targeting, bidding, inventory selection, campaign structure, and performance optimization. Using BidsCube DSP, the team combined prospecting, video, and retargeting campaigns within one platform and continuously optimized performance across inventory, devices, audiences, and creatives. Case_Study (1)
Over three months, the campaigns generated more than 38 million impressions, reached 8.6 million unique users, and achieved a 2.7% conversion rate, while ongoing optimization helped reduce CPC by 23% and CPA by 19%.
Results
- More than 38M impressions delivered
- 8.6M unique users reached
- 0.84% average CTR
- More than 1% CTR across the best-performing mobile and in-app segments
- Average CPC maintained at approximately $0.29
- 2.7% conversion rate
- 23% reduction in CPC
- 19% reduction in CPA
- Retargeting delivered the highest conversion performance
- Prospecting remained the primary reach driver
Telecom acquisition campaigns require a balance between audience scale, targeting precision, and continuous performance optimization.
By combining granular mobile targeting, prospecting and retargeting strategies, inventory-level optimization, frequency management, and creative testing, BidsCube enabled the advertiser to identify stronger-performing audience and inventory combinations and redirect budgets accordingly.
The result was a scalable programmatic acquisition strategy that expanded audience reach across several Southeast Asian markets while gradually improving customer acquisition efficiency.
What`s inside?
Valuable Insights
- 38M+ impressions delivered
- 8.6M users reached
- 23% lower CPC
- 19% lower CPA
