Romans I XVI Gaming Studio partnered with BidsCube to rebuild its CTV monetization stack from the ground up. By shifting from opaque third-party networks to a transparent, hybrid setup powered by VAST and OpenRTB, the studio unlocked direct access to top DSPs, ML-driven floor optimization, and real-time analytics.
Results
Client gained a full-scale, direct monetization system that delivers stable performance, transparent analytics, and control over every aspect of ad yield. After integration, Ckient achieved substantial improvements across all KPIs:
- Traffic volume increased by more than eight times while maintaining infrastructure stability.
- The fill rate rose from 40% to 78%, driven by optimized routing and diversified DSP demand.
- The average eCPM nearly doubled to $6.1, driven by adaptive floor pricing and increased bid competition.
- Impressions grew by 125%, showing improved efficiency and consistency in ad serving across all connected TV devices.
- Performance became stable across Roku, Fire TV, and Google TV, with balanced delivery levels and predictable yield patterns.
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