This case study demonstrates how a structured, full-funnel programmatic strategy executed via BidsCube DSP enabled an interior design accessories retailer to improve lead generation efficiency. By combining precise audience targeting, clear separation of prospecting and retargeting, and ongoing optimization across delivery variables, the campaign effectively converted high-intent users and delivered measurable growth in form submissions.
Results
The campaign delivered great improvements in lead generation performance:
- Retargeting campaigns generated 180% more form submissions compared to prospecting campaigns.
- Prospecting tactics successfully expanded the pool of engaged users who could later be converted through retargeting.
- Overall form submissions increased by 239% month-over-month, compared to the month prior to the campaign launch.
These results demonstrate the effectiveness of combining prospecting strategies to attract new users with retargeting tactics designed to convert interested audiences.
What`s inside?
Valuable Insights
- 180% more form submissions compared to prospecting campaigns
- 239% month-over-month, compared to the month prior to the campaign launch
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