AXES operates a U.S.-based network of digital screens embedded into gaming and retail environments — including amusement machines, kiosks, gas stations, and convenience stores. These screens are placed directly within user interaction zones. The audience is not just passing by — they are engaged with the environment, which creates stable attention patterns and predictable exposure. The network is built for scale and expansion across multiple location types, with inventory that naturally combines digital media and physical presence.
Results
Following the integration, our Partner established a more controlled and predictable monetization model across its CTV/OTT inventory. The focus shifted from volume-driven delivery to yield optimization, supported by stronger demand alignment and more efficient execution of programmatic deals. This resulted in improved revenue stability, more consistent demand participation, and a reduced operational burden in managing PMP workflows — while maintaining performance at scale.
From an operational perspective:
| Area | Impact |
| Revenue model | Shifted to a high-yield optimization strategy across all video inventory. |
| Demand quality | Secured more stable, CTV/OTT-native demand sources. |
| Monetization | Reached a higher level of fill consistency through flexible placement logic. |
| Scalability | Created a repeatable technical blueprint for future inventory growth. |
AXES now operates within a high-performance ecosystem where monetization is no longer just managed; it is engineered. This agility allows the business to pivot at market speed, extracting maximum value from every video impression.
What`s inside?
Valuable Insights
- Increased participation from top-tier DSPs by diversifying demand with a specialized, video-native buyer pool.
- Established consistent fill rates and revenue stability across all network environments.
- Accelerated deal execution and reduced the time spent managing complex PMP workflows.
- Confirmed a scalable technical blueprint for immediate inventory expansion.
