-
Bidscube
- Blog
BIDSCUBE BLOG
How to Combat Ad Fraud and Improve Campaign Performance
Ad fraud is on the rise, draining marketing budgets and distorting results. This guide explains how to detect fraud, prevent it using tools and strategies, and protect your ad spend.
Header Bidding vs Waterfall: Key Differences and Best Use Cases
In the evolving world of programmatic advertising, efficiency and revenue optimization are the top priorities for publishers. As competition grows, finding the most effective monetization model become
Cookieless Advertising: Adapting to a Privacy-First Web
With third-party cookies disappearing, marketers need new ways to target audiences. This guide covers real-world strategies like first-party data and contextual ads that respect user privacy while dri
Native Advertising vs. Display Advertising: Which One Performs Better
Compare display and native ads to see which format sparks better user interest. Discover how each approach affects clicks, conversions, and brand perception. Choose the right strategy to boost campaig
AI in Programmatic Advertising: How Machine Learning (ML) is Changing the Game
Learn how real-time data and generative AI improve digital advertising. Find out how machine learning boosts accuracy and campaign performance for more effective AI programmatic advertising.
How to Improve Ad Viewability and Increase Revenue
Improve your ad viewability with user-friendly placements and quick performance fixes. See how real publishers measure, test, and fine-tune their ad layouts for better results and increased earnings.