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BIDSCUBE BLOG
CTV Measurement: Tools, Standards, and Challenges
Imagine throwing a dart in a dark room, without the right lighting, you’ll never know if you hit your target. In today’s streaming boom, accurate CTV measurement is that spotlight, illuminating ev
A Dashboard You Can Call Your Own: BidsCube’s White-Label DSP Just Got an Upgrade
In the white-label world, your product is only as strong as it feels to your clients. And let’s be honest — most DSP dashboards still feel like someone else’s software with your logo slapped on
How to Increase Organic Traffic: What Every Publisher Should Know
Organic traffic is more than just a performance metric—it’s the foundation of sustainable publishing. For media companies, digital publishers, and content creators alike, gaining visibility withou
CPM vs CPC vs CPA: Which Pricing Model is Best for Your Campaign?
Unsure when to pay per impression, click, or conversion? Compare CPM vs CPC vs CPA models, see real cost examples, and learn how to pick the best pricing strategy for reach, traffic, or sales.
What is Supply Path Optimization (SPO) and Why Does It Matter?
Supply path optimization (SPO) helps advertisers cut through the clutter of the programmatic supply chain. Learn how SPO reduces ad spend waste, improves transparency, and strengthens performance for
Complete Media Planning Guide
Nearly 89.3% of all display ad dollars will trade through automated auctions by the end of 2025. When almost every impression sells in milliseconds, guessing where and when to show ads wastes budget.