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BIDSCUBE BLOG
Common Fallacies in Advertising That Kill Campaign Performance
False claims travel faster than facts, especially in advertising. The evidence shows that misleading information spreads 70 % farther on social media than truthful information, siphoning budgets and
In-Game Advertising: Opportunities in the Gaming Industry
In-game advertising puts your brand inside the action. From virtual billboards to reward-based ads, learn how to engage gamers without interrupting gameplay — and boost ROI while you’re at it.
How to Combat Ad Fraud and Improve Campaign Performance
Ad fraud is on the rise, draining marketing budgets and distorting results. This guide explains how to detect fraud, prevent it using tools and strategies, and protect your ad spend.
Header Bidding vs Waterfall: Key Differences and Best Use Cases
In the evolving world of programmatic advertising, efficiency and revenue optimization are the top priorities for publishers. As competition grows, finding the most effective monetization model become
Cookieless Advertising: Adapting to a Privacy-First Web
With third-party cookies disappearing, marketers need new ways to target audiences. This guide covers real-world strategies like first-party data and contextual ads that respect user privacy while dri
Native Advertising vs. Display Advertising: Which One Performs Better
Compare display and native ads to see which format sparks better user interest. Discover how each approach affects clicks, conversions, and brand perception. Choose the right strategy to boost campaig