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BIDSCUBE BLOG
Top-5 Challenges and Focus Areas for Advertisers in 2023
Back in 2020, when the pandemic started, brands had to swiftly adapt their marketing tactics and content plans to accommodate remote work, supply chain disruptions, and service delays. Even three year
Top Advertising, Ad Tech & Marketing Events to Attend In 2023 Q4
Navigating the ocean of marketing requires a constant pulse on the latest trends, strategies, and technologies. As we prepare for the final quarter of 2023, an array of captivating marketing conferenc
Measuring Ad Performance: Key Metrics and Analytics
Choosing the right metrics for estimating effectiveness in digital advertising is crucial for several reasons. Above all, the choice of metrics directly influences the accuracy of performance evaluati
5 Challenges Independent Publishers Face Monetizing Digital Content in 2023
Navigating the treacherous waters of digital content monetization in 2023 is like a daring tightrope walk for independent publishers, where they must balance the delicate wire of innovation while jugg
Cookies Explained: First, Second&Third-party Customer Data
With the constantly evolving digital landscape, the competition for data has intensified. Corporations seek to gather data to boost their marketing and advertising tactics, whereas users are becoming
Real-Time Bidding (RTB) & Programmatic: The Same Thing?
New technologies of Internet advertising have opened extra opportunities. Programmatic tools brought many benefits – from controlling what audience the ad is demonstrated to the simplicity of th