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In-App Advertising Guide: Types, Advantages&Best Practices
The smartphone and mobile app boom has turned in-app advertising into the rockstar of the marketing world. The in-app advertising era began in the mid to late 2000s. Advertisers quickly recognized the
Complete Guide to the White-Label AdTech Solutions
In today’s world, creating a unique ad tech product from the ground up can be a challenging task. Luckily, white-label software is here to save the day. It offers businesses a cost-effective and
Programmatic Advertising Market in Numbers: 2022-2024 Analytics and Forecasts
As the world cautiously emerged from the grips of the COVID-19 pandemic in 2021, hopes for a sustained economic recovery were on the horizon. However, 2022 brought unforeseen geopolitical upheaval whe
Top-5 Challenges and Focus Areas for Advertisers in 2023
Back in 2020, when the pandemic started, brands had to swiftly adapt their marketing tactics and content plans to accommodate remote work, supply chain disruptions, and service delays. Even three year
Top Advertising, Ad Tech & Marketing Events to Attend In 2023 Q4
Navigating the ocean of marketing requires a constant pulse on the latest trends, strategies, and technologies. As we prepare for the final quarter of 2023, an array of captivating marketing conferenc
Measuring Ad Performance: Key Metrics and Analytics
Choosing the right metrics for estimating effectiveness in digital advertising is crucial for several reasons. Above all, the choice of metrics directly influences the accuracy of performance evaluati