A wrapper (also known as a header bidding wrapper or a container or framework) is a JavaScript code snippet added to a website’s header. Its primary functions include running header auctions by sending bid requests to demand partners, collecting and processing bid responses, and enforcing rules to ensure efficient auctions. These rules encompass parameters like the auction start time, the number of participating bidders, bid timeout duration, and floor prices. Essentially, the header bidding wrapper consolidates all relevant demands for ad space during real-time bidding.
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