Sponsored ads, also known as sponsored content or native advertising, refer to a form of advertising created to seamlessly blend in with the surrounding content to provide a less intrusive and more engaging user experience. Digital marketing and adtech commonly utilize this type of advertising.
Online platforms like websites, social media platforms, or search engines typically display sponsored ads. These ads have labels such as “sponsored,” “promoted,” or “ad” to indicate their status as paid advertisements instead of organic content. Sponsored ads aim to increase brand visibility, drive user engagement, and ultimately generate leads or conversions for advertisers. These ads are often targeted based on user demographics, interests, or browsing behavior to ensure they reach the intended audience.
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