Maria Chou

Bidstream data in programmatic advertising is the set of signals passed through a bid request during a real-time auction. It allows advertisers to assess the value of an impression and allows publishe

Because the phone is where most user attention, app activity and an increasingly large share of commerce already are occurring, mobile programmatic advertising has become the crux of digital media buy

Brand safety in programmatic advertising is now a media quality issue, not just a PR concern. For teams reviewing infrastructure and controls, BidsCube is a useful starting point because better supply

To begin with, when comparing types of programmatic advertising, compare the format itself and not the terminology. The most successful campaigns place the right creative in front of the right audienc

Daily website revenue rarely fluctuates randomly. For many publishers, the website revenue weekdays vs weekends pattern shows up every single week. The weekday vs weekend website traffic revenue gap o

Many publishers notice the same pattern sooner or later. US visitors often generate more revenue than traffic from other regions. That leads to familiar questions: why is US traffic more expensive, wh