Top 10 White-Label Tools for Agencies to Scale Services and Revenue

Find out more about the white label tools for agencies that want to grow their service offering (and their revenue). Discover the main benefits, how to select the appropriate tools and best practices for seamless integration.

Agencies are perpetually being asked to do more with less. Clients want one partner for everything but building every tool in-house siphons time, money and focus.

The pains are real:

• Unfilled needs drive customers to a rival.
• In-house software development expenses can exceed $500,000 annually.
• It’s hard for small teams to keep up with technological changes.

White label marketing tools make a solution for agencies to offer as their own because they are premade platforms. An agency that specializes in social media, for example, can add a white-labeled SEO dashboard overnight without needing to know how to code. That means a smooth experience for clients as the agency evolves its services pipeline with little effort.

From CRM platforms to reporting dashboards and even programmatic advertising platforms like white-label DSPs and SSPs, the category of white label tools for marketing agencies keeps growing. This guide breaks down the top solutions, what they offer, and how to pick the best fit for your goals.

Advantages of Using White-Label Tools for Agencies

White label agency tools encourage long-term growth. They solve many problems that are a source of common pain like revenue ceiling, branding gap and resource constraint.

Advantage #1: Increasing Revenue with Scalable Products

That provides an agency a way to more fully serve clients that need multiple solutions. According to Precedence Research, the worldwide digital marketing market could swell to be $1,099.33 billion by 2032 at a CAGR of 13.1%. Agencies that grow their service offerings now will be well positioned to take the biggest part of this growth.

Any service line that we add is another revenue channel – whether it be PPC, email or programmatic. The technical part of the White label marketing tools is taken care of on your end so that you can concentrate on strategy and client relationship building.

Advantage #2: Improving Brand Integrity and Client Confidence

Clients value consistency. When they notice that one brand has many services, they think the agency invests in technology. You customise dashboards, reports and portals with your brand colours, logos and unique URLs. You’re a one-stop shop in clients’ minds, not just a referral middleman.

Advantage #3: Time and Financial Savings on Turnkey Platforms

Developing in-house tools can be costly and time-consuming. White label tools for agencies come with key features already built. You add your brand and launch. The team can focus on strategy, client communication, and improving services. This quick setup helps agencies reduce costs and reach the market faster.

Top 10 White-Label Tools for Agencies

The best white label marketing tools help agencies scale without reinventing the wheel. Below are ten platforms across essential categories, with features, pricing, and real benefits.

1. SEO Management Platform – AgencyAnalytics

AgencyAnalytics is a platform that clients report to use for their marketing agency.

Key Features:

• Connect to 80+ marketing platforms through Has connection (Google Analytics, search console, Ahrefs and Moz)
• White-labeled dashboards, reports, and a mobile app.
• Daily keyword ranking updates
• Report builder with drag and drop feature, support for custom widgets
• AI-generated insights and industry benchmarks

Benefits:

Save agencies around 2.5 hours per client each month on average when they automate their SEO reporting with us. You provide branded, polished reports that build your expertise.

Pricing:

Starts at $59/month. The plans are for the number of clients you have, with a 14-day free trial also available.

2. Social Media Management Tool – Sendible

Sendible is a social media management tool created for agencies that manage multiple client accounts.

Key Features:

• Plan and publish your content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn all from one powerful dashboard.
• Secure profile onboarding through the Client Connect widget without sharing passwords
• Custom approval workflows
• Content library and RSS feed imports
• White-labeled dashboard w/ your brand and domain name

Benefits:

Agencies can put a month of content development in one week to free up the rest of the time for engagement and optimization. The white-label capability allows you to present the tool as your own.

Pricing:

Standard plans start at $29/month. White Labeling options begin at $240/month.

3. PPC Campaign Management Software – Adalysis

Adalysis is an award-winning PPC management platform designed for agencies who run Google Ads and Microsoft Ads campaigns.

Key Features:

• 100+ automated daily account checks
• Budget management with spend projections and overspending alerts
• Root cause analysis for performance trends
• RSA asset manager and ad testing with generative AI
• 50+ white-label reporting templates

Benefits:

Agencies report saving 40+ hours per month. The platform enables teams to manage 3–4 times more clients while achieving 30–40% better performance compared to manual workflows.

Pricing:

Starts at $149/month with unlimited Google Ads and Microsoft Ads accounts, unlimited users, and no contract required.

4. White-Label Programmatic & AdTech Platform – BidsCube

For agencies focused on media buying or performance marketing, programmatic advertising offers significant revenue potential. BidsCube offers a comprehensive, white-label ecosystem that includes a Demand-Side Platform (DSP), Supply-Side Platform (SSP), white-label Ad Exchange, and Video Ad Server.

Key Features:

• 100% customizable self-serve platform: Tailor every part to your brand and workflow
• All ad formats and devices: Banner, video, native, audio, CTV, desktop, and mobile
• Enhanced targeting: Geo-targeting, retargeting, device targeting, IAB categories, GPS hyperlocal targeting
• Real-time data and filtering: Monitor campaigns with built-in issue inspector and system monitoring tools
• BidsCube Community access: Trade with 250+ verified supply and demand partners at 2ms response time
• Full data confidentiality: Clear separation between your data and platform operations

Benefits:

Rather than drop $500k+/year on in-house AdTech dev, agencies can have their own branded programmatic platform without a net starting at $300/month. BidsCube manages the backend, upgrades & tech support so that you can focus on campaign strategy & client acquisition.

The platform supports tools to help agencies scale service delivery by providing everything needed to run profitable programmatic advertising operations under your own brand.

Pricing:

From $300/month per AdServer. Tier pricing is available with Lite, Pro and Enterprise levels based on traffic volume and features.

👉 Request a Free Demo to see how white-label programmatic can fit your agency’s growth plans.

5. Email Marketing Platform – Smartlead

Smartlead is a cold email automation platform designed for lead generation agencies and B2B sales teams.

Key Features:

• Unlimited email accounts and AI-powered warmup
• Automated mailbox rotation to protect sender reputation
• Master inbox for managing all replies in one place
• Subsequences based on lead behavior
• Full white-label portal under your custom domain (app.yourdomain.com)

Benefits:

Agencies send thousands of emails daily while maintaining high deliverability. Clients access reports and campaigns through a branded portal they believe you built from scratch.

Pricing:

Basic plan starts at $39/month. Pro plan at $94/month includes white-label features with one client included. Additional clients cost $29/month each.

6. Reporting and Analytics Dashboards – AgencyAnalytics

AgencyAnalytics also serves as a dedicated reporting tool beyond SEO, pulling data from 80+ sources including PPC, social, email, and call tracking.

Key Features:

• Automated report scheduling and delivery
• Custom metrics and drag-and-drop templates
• Goal and budget tracking widgets
• White-label branding including custom domain and email sending
• Multiple white-label profiles for agencies managing different brands

Benefits:

Consolidate all client marketing data into one branded view. Clients log into a single dashboard that looks and feels like your proprietary technology.

Pricing:

Starts at $59/month. White-label features are available on mid-tier and higher plans.

7. CRM and Sales Tool – GoHighLevel

GoHighLevel is an all-in-one marketing automation and CRM solution for agencies.

Key Features:

• CRM with Omnichannel inbox (calls, texts, emails FB & Instagram DMs)
• Visual workflow builder for automated follow-ups
• Funnel and website builder
• Appointment scheduling and pipeline management
• Full white-label desktop and mobile app on the Agency Pro plan

Benefits:

GoHighLevel runs more than 529,000 websites and businesses, which is 2 million+. Agencies can rebrand the entire platform and sell it as their own SaaS product, giving them a new revenue stream.

Pricing:

Starter at $97/month, Unlimited at $297/month, Agency Pro (full white-label) at $497/month.

8. Website Builders and Hosting Solution – Sellful

Sellful is a white-label website builder and business software platform combining websites, CRM, ERP, marketing, and more.

Key Features:

• AI-powered website and landing page generation
• 2,300+ free templates
• Built-in CRM, invoicing, appointments, and email marketing
• Online shop and membership site capabilities
• Complete white-label with your branding on all client-facing elements

Benefits:

Agencies offer clients a full business platform under their own brand. Sellful handles hosting, updates, and support while you keep the profit.

Pricing:

White Label Starter at $129/month, White Label Agency at $349/month, White Label Unlimited at $599/month. 14-day free trial available.

9. Content Creation Platform – ChatGPT (OpenAI)

For agencies turning out blog posts, ad copy, emails and social content, ChatGPT from OpenAI has emerged as a go-to tool for their creativity.

Key Features:

• Generate articles, headlines, and scripts in seconds
• Custom GPTs for brand-specific tone and guidelines
• API access for integrating AI content into your workflows
• Team plans with admin controls

Benefits:

Agencies speed up content production without hiring additional writers. The API allows you to embed AI-powered writing into client-facing tools.

Pricing:

Free tier available. Plus, at $20/month per user. Team plans at $25/user/month (billed annually). Enterprise pricing available.

10. White-Label Communication Tool – Sendbird

Sendbird is a chat, video and community-engagement solution for mobile and web applications.

Key Features:

• Customizable chat with rich media support, push and read notifications
• Voice and video calling APIs
• Disappearing act! The vendor name should be hidden from the end-users.
• Scales with billions of messages
• Integrates with Salesforce, Zendesk, HubSpot and others

Benefits:

In-house agencies that are developing custom apps or platforms for their clients can now add communication features without building from the ground up. DoorDash, Reddit and Paytm use it.

Pricing:

The developer plan is free for up to 100 monthly active users. Starter plan at $399/month for 5,000 MAU. Custom enterprise pricing available.

Expert View

Choosing the right white-label partner can significantly impact an agency’s growth plans. We asked Max Yemelyantsev, our Chief Revenue Officer (CRO), to share his perspective on why more agencies are opting for white-label solutions over in-house development.

White-label solutions let agencies compete at the enterprise level without enterprise budgets. Instead of spending years and hundreds of thousands of dollars building technology, you get proven platforms ready to deploy under your brand.

Such a shift in mindset — from builder to integrator — allows agencies to remain agile in a fast-moving marketplace. Instead of devoting precious resources in time, capital and staff on software creation, sharp agency owners invest that into client acquisition, campaign strategy and team training. The result is faster growth, improved margins and a service offering that evolves with client demands.”

How to Choose the Right White-Label Tools for Your Agency

Agencies should not jump into white label tools for agencies blindly. A structured approach ensures the right fit.

Step #1. Assess Your Agency’s Needs and Goals

List the services you want to offer. Identify what clients request most often. If you serve performance marketers or media buyers, a white-label programmatic and AdTech platform like BidsCube may be the best fit. If clients demand better reporting, start with analytics dashboards.

Consider your agency’s size, team skills, and growth roadmap.

Step #2. Evaluate Features, Customization, and Scalability

Verify that the tool’s features align with your needs. Consider your branding options: can you incorporate your logo, colors, and custom domain? Will the platform scale from a handful of clients to hundreds of clients? For example, when choosing a white-label DSP, verify it supports all ad formats (banner, video, native, CTV), offers real-time data access, and provides easy integration with supply partners.

Step #3. Ensure Reliable Support and Regular Updates

Technology changes fast. Pick partners known for responsive support and frequent updates. Ask about documentation, training, and support channels before signing up. BidsCube, for instance, offers 24/7 support and access to a team with over 10 years of AdTech experience, ensuring you are never left to troubleshoot alone.

Best Practices for Integrating White-Label Tools

Adding new solutions should feel smooth. Follow these practices to ensure a good experience for your team and clients.

Training Your Team to Use the Tools Effectively

Before rolling out a new tool, train your staff. Make sure the team understands features, knows how to generate reports, and can troubleshoot common issues. When integrating a programmatic platform like BidsCube, for example, have your team run through campaign setup, targeting options, and real-time monitoring before going live with client campaigns.

Maintaining Transparency with Clients

Explain your services clearly. When adding new tools, let clients know how they benefit. You do not need to reveal your white-label vendor, but be open about what the tool delivers.

Regularly Updating Your Toolset for Better Performance

Evaluate your chosen platforms annually. Retire outdated solutions and adopt upgrades that add value. If a particular tool no longer meets client needs, replace it. Ongoing updates keep you competitive.

Conclusion: Scaling Services and Revenue with the Right White-Label Tools

White-label agencies gain a significant advantage by utilizing ready-made platforms that are branded as their own. The best white label marketing tools help agencies meet a wide range of client demands, from SEO reporting to programmatic advertising. Agencies that adopt white label marketing tool solutions now position themselves for long-term growth.

When you combine the right tools with a solid strategy, your agency can continue to expand services without overspending on development. Whether you need PPC automation, CRM capabilities, or a full programmatic advertising stack, white label tools for marketing agencies offer the fastest path to scale.

Clients trust you more. Processes run smoother. And you gain the flexibility to move into new markets, all under your own brand.

Check out what real users say about BidsCube on Clutch and G2.

See how our expertise can help you to earn more

Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!

BOOK A CALL

FAQ

What are the white-label tools that bring the fastest and most consistent revenue to agencies?

Reporting dashboards, such as AgencyAnalytics, and CRM platforms, like GoHighLevel, provide instant value to clients, which then translates to quick returns. Branded dashboards and simple automation can deliver upwards of a 30% improvement in profitability very quickly. For instance, while the media buying use case at programmatic platforms such as BidsCube promises high revenue for agencies, they don’t monetize as well as they could without ties to advertisers.

Is it feasible for an agency to relabel white-label platforms as a standalone product under its own branding?

Yes. There are a huge number of platforms from GoHighLevel, BidsCube to be resold. Each agency sets its own price and sells access to clients as a standalone service, creating recurring revenue independent of the traditional agency fee.

How long does it take to onboard a new white-label tool within an agency’s process?

Basic tools, such as reporting dashboards, can be set up in just a few days. For more complex platforms, such as programmatic DSPs, onboarding can take 2 to 4 weeks, allowing time to train the team and establish connections between partners.

What are the pitfalls that agency owners need to watch out for when selecting a white-label solution?

The biggest dangers are vendor lock-in, lack of customization flexibility, poor vendor support, and lack of visibility into potential unknown costs. Examine contracts, inquire about data ownership, and utilize a trial version to test access before committing.

What are the suitable white-label solutions for performance-driven or media-buying agencies?

BidsCube’s white-label DSP, white-label SSP, and white-label Ad Exchange are custom-built for media buyers and performance marketers. Features include real-time bidding (RTB), advanced targeting, and reach out to 250+ supply and demand partners.

Is it safe to give clients access to white-label dashboards and branded portals?

Yes, as with established platforms that have role-based permissions. Platforms enable you to customize selective access to the platform — for example, AgencyAnalytics, GoHighLevel, and BidsCube let you configure what clients see and what they can do on the platform.

When should an agency add a white-label programmatic platform (DSP, SSP, or Ad Exchange)?

Agencies should leverage a white-label programmatic platform when managing a large volume of media spend, clients are requesting programmatic services, and/or are seeking to move up the value chain from execution to platform ownership. Typically, DSPs first or SSPs first, but they always transition to full Ad Exchange at a later stage.