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In-game advertising puts your brand inside the action. From virtual billboards to reward-based ads, learn how to engage gamers without interrupting gameplay — and boost ROI while you’re at it.

Ad fraud is on the rise, draining marketing budgets and distorting results. This guide explains how to detect fraud, prevent it using tools and strategies, and protect your ad spend.

In the evolving world of programmatic advertising, efficiency and revenue optimization are the top priorities for publishers. As competition grows, finding the most effective monetization model become