BidsCube has rolled out a series of DSP updates designed to simplify campaign management, expand targeting opportunities, and give advertisers and platform operators greater control over their programmatic operations.
The latest improvements cover supply management, third-party audience targeting, traffic analytics, account administration, and security. Here’s what’s changed and how businesses can benefit.
More Flexible Supply Management and Inventory Access
We’ve also redesigned the endpoint management section to provide a clearer overview of supply connections and their usage across accounts and campaigns.
Key business benefits:
- Better campaign continuity: Identify inactive endpoints connected to active campaigns before supply configuration issues go unnoticed.
- Simplified inventory management: Track endpoint usage, identify unused connections, and manage supply relationships more efficiently.
These improvements are especially valuable for White-Label DSP operators managing multiple inventory partnerships and advertiser accounts.
Expanded Third-Party Audience Targeting Across 13 Markets
BidsCube has expanded its OnAudience DMP integration, adding six new countries: Spain, India, Indonesia, Brazil, Mexico, and Turkey. Third-party audience targeting is now available across 13 markets, including the United States, United Kingdom, Germany, France, Italy, United Arab Emirates, and Saudi Arabia. We’ve also redesigned the audience selection interface, introducing segment search, detailed descriptions, and transparent country-specific data pricing.
What this means for advertisers:
- More geographic opportunities: Extend audience-targeted campaigns into additional markets.
- More precise targeting options: Discover relevant interest- and intent-based audience segments.
- Better media planning: Evaluate available segments and their costs before launching campaigns.
- Greater pricing transparency: See data costs by country, ranging from $0.35 to $0.90 CPM, billed separately from media costs.
The expansion gives advertisers and agencies more flexibility when planning cross-market campaigns and selecting audiences relevant to their objectives.
Better Traffic Visibility and Reporting
We’ve upgraded Live Bidstream analytics for White-Label DSP partners, making incoming traffic data easier to access, analyze, and export. The updated interface supports up to three days of traffic history, date-based analysis, and CSV exports of up to one million rows.
Key business benefits:
- More informed supply decisions: Analyze incoming bid requests across different dates and inventory sources.
- Faster traffic analysis: Access relevant data through improved filters and a more consistent reporting interface.
- Greater analytical flexibility: Export detailed traffic data for external analysis and internal reporting.
These capabilities help platform managers evaluate traffic distribution, investigate supply-related questions, and make decisions based on more accessible data.
Simplified Campaign and Account Administration
As advertising operations scale, managing multiple accounts, campaigns, and supply connections becomes more complex. The latest DSP updates address this through redesigned Account Supply, Campaign Supply, and account management interfaces.
Users can now search and filter endpoints, manage traffic sources more conveniently, and see which accounts and campaigns use specific supply connections.
Key business benefits:
- Less time on routine administration: Find and configure supply connections faster.
- Better control over account access: Review which users have access to individual advertiser accounts.
- Easier multi-account operations: Manage supply assignments across accounts and campaigns through a consistent interface.
- Improved operational oversight: Identify unused resources and potential configuration issues more easily.
For agencies and White-Label DSP owners, these improvements help reduce the administrative workload associated with managing multiple clients and campaigns.
Supporting More Efficient Programmatic Operations
The latest BidsCube DSP improvements bring together expanded targeting capabilities, more flexible inventory management, and better operational visibility.
Advertisers and agencies gain access to additional audience markets and more convenient campaign management tools. White-Label DSP owners benefit from streamlined supply operations, enhanced reporting, and greater control over their advertising infrastructure.
Want to see how BidsCube DSP can support your advertising business? Contact our team to explore our Self-Service and White-Label DSP solutions.
Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!
