Successful programmatic buying depends on making informed decisions before a campaign goes live. Understanding available supply, reaching the right audience, and managing campaigns efficiently all influence performance just as much as bidding strategies.
The latest BidsCube White Label DSP release brings together a range of improvements that simplify these processes. The update introduces a new Media Plan section, refreshes the platform’s targeting databases, improves reporting accuracy, and delivers multiple usability enhancements designed to help media buying teams work more efficiently.
Better Visibility into Available Supply
One of the key additions in this release is Media Plan, a new section that gives buyers greater visibility into available traffic across connected SSPs before launching campaigns.
The report is based on real traffic data collected over the previous seven days and refreshed every three days, helping users evaluate available inventory using recent marketplace data rather than relying only on historical campaign performance.
With these insights available directly within the DSP, buyers can approach campaign planning with a clearer understanding of available supply before budgets are activated.
Refreshed Targeting for Global Campaigns
This release also delivers a complete refresh of the platform’s targeting databases, making campaign configuration more intuitive while improving targeting precision. The update covers Countries, Regions, Cities, Operating Systems, Browsers, and Mobile Carriers, with both updated datasets and a redesigned interaction model. Country targeting now supports searches using ISO 3166-1 Alpha-2 and Alpha-3 codes alongside country names, making it easier to configure campaigns across international markets. Countries are also organized by Business Region and Continent, allowing buyers to quickly build regional targeting strategies without manually selecting every market.
Regional targeting has expanded significantly as well. Instead of supporting only a limited number of countries, region-level targeting is now available across all supported markets, providing advertisers with much greater geographic flexibility. The Operating Systems database has been redesigned to better reflect today’s device landscape, with improved organization by device type and operating system versions where applicable.
At the same time, Browser and Mobile Carrier databases have been updated with current market data, making audience targeting more accurate while simplifying campaign setup.
More Reliable Reporting
Accurate reporting remains critical for campaign optimization, and this update addresses several issues that affected data interpretation.
Reporting across longer date ranges has also been improved. Statistics covering multiple months are now properly consolidated instead of being displayed across separate rows, making totals and average values significantly easier to analyze.
The reporting workflow itself has also become more user-friendly. If an end date is selected before the start date, the platform now automatically corrects the sequence across Reports, Overview, General Reports, and Discrepancy pages, eliminating unnecessary manual adjustments.
Faster Everyday Workflows
Several improvements in this release focus on helping users complete everyday tasks more quickly.
- Search functionality has been added to Supply → Endpoints and Tools → Bid Inspector, allowing users to locate records faster without manually browsing long lists.
- Campaign management has also become more convenient with the introduction of a new Days Left column, giving buyers an instant overview of how much time remains before a campaign ends.
- Creative setup has been streamlined through automatic formatting of the Advertiser Domain field, reducing manual corrections and helping campaigns meet required formatting standards.
- The interface has also received multiple consistency improvements, including fully displayed column headers and standardized sorting across the platform, creating a cleaner and more predictable user experience.
Continuing to Improve the Buying Experience
While some updates introduce new functionality and others refine existing workflows, they all share the same goal: making the platform easier to use while giving buyers better information to make decisions.
The new Media Plan section helps users evaluate available supply before campaigns begin. Refreshed targeting databases provide greater flexibility for global campaign setup. Reporting improvements deliver more reliable performance insights, while workflow enhancements reduce the time spent on routine operational tasks.
Together, these updates strengthen the BidsCube White Label DSP as a platform built not only for campaign execution but also for more efficient planning, management, and optimization of programmatic advertising campaigns.
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