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Most car shoppers start online, even when they plan to buy in person. McKinsey reports that almost 60% of potential buyers under 45 prefer to purchase online. That shift changes how dealerships, OEMs,

BidsCube operates with publishers and ad platform teams who need to manage their daily operations between CPM and CPC and CPA deals. The IAB reports that programmatic advertising revenue reached $109.

Travelers compare options fast. They jump between metasearch, OTAs, review sites, social feeds, and hotel websites. In Europe, HOTREC noted that Google Hotel Ads reached an 80% usage share by 2023, wh