RTB, programmatic media-trading: what is the difference?

Nowadays, RTB programmatic media trading became something much more than just a trend for digital marketing strategists around the world. In fact, global programmatic advertising spending continues to grow for almost a decade already and is expected to reach around $150 billion which is 1.5 times more than in 2019, according to Statista. At the…

26.07.2021 Kristina Cherniakhovska

What Is RTB Marketing and How It Simplifies Media-Trading?

RTB marketing is getting more and more attention in the recent decade, as it underpins many methods and solutions currently used in the online advertising industry. By 2021 RTB display ad spending is estimated to surpass $13 billion in the US only. This number is steadily growing throughout the last 7 years and the trend…

26.07.2021 Kristina Cherniakhovska

1. Dashboard

 1.1. Overview Once you have logged into the admin panel, you will see the dashboard with the stats in the form of charts. Here is a subtab – OVERVIEW. Let’s stop here. You just need to choose DSP or SSP which interests you the most and to choose the particular period.   Nearby, there are…

30.06.2021 Viktoria Shaposhnykova