RTB, programmatic media-trading: what is the difference?

Nowadays, RTB programmatic media trading became something much more than just a trend for digital marketing strategists around the world. In fact, global programmatic advertising spending continues to grow for almost a decade already and is expected to reach around $150 billion which is 1.5 times more than in 2019, according to Statista. At the…

26.07.2021 Kristina Cherniakhovska

What Is RTB Marketing and How It Simplifies Media-Trading?

RTB marketing is getting more and more attention in the recent decade, as it underpins many methods and solutions currently used in the online advertising industry. By 2021 RTB display ad spending is estimated to surpass $13 billion in the US only. This number is steadily growing throughout the last 7 years and the trend…

26.07.2021 Kristina Cherniakhovska