Trends

The Rise of Streaming Platforms The growth of CTV as a digital advertising channel has been remarkable in Q1 - Q2 2023. As streaming services gain traction, more and more individuals use their intern

Top Advertising Events Q4 2023 October 2023 Digiday Media Buying Summit The Digiday Media Buying Summit is where media buying executives gather to discuss opportunities, pitch solutions, and make

In the ever-evolving landscape of digital content, independent publishers have emerged as powerful players, producing diverse and unique material that caters to niche audiences. However, despite rapid

Over the past few years, there has been a flurry of global, geopolitical and macroeconomic changes, stressful situations, and force majeure. This also affected programmatic solutions. In today’s com

Third-party cookies no longer seem to be the best advertising technology. In the new era of Internet development, users care more about their data safety and don't want to be watched by marketers all

Sunsetting Cookies and the Rise of First-Party Data Solutions Google keeps developing strategies for finishing cookie-files support. They plan to stop working with them by 2024. You still have time t