Trends

Over the past few years, there has been a flurry of global, geopolitical and macroeconomic changes, stressful situations, and force majeure. This also affected programmatic solutions. In today’s com

Third-party cookies no longer seem to be the best advertising technology. In the new era of Internet development, users care more about their data safety and don't want to be watched by marketers all

The programmatic advertising market is constantly changing under the influence of the market transformation introduced during recent years: privacy regulations, regulations in measurement and attribut

Programmatic advertising is nothing new, yet it’s in constant change. New technologies, regulations, and best practice make this an exciting element of digital marketing. Yet, what should you look o

Recently there have been a lot of conversations and arguments according to the third-party cookies and the end of their usage. All over the world marketers and media moguls share their thoughts about