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  • Top-5 Challenges and Focus Areas for Advertisers in 2023 Top-5 Challenges and Focus Areas for Advertisers in 2023
    #Advertisers #Trends

    The Rise of Streaming Platforms The growth of CTV as a digital advertising channel has been remarkable in Q1 - Q2 2023. As streaming services gain traction, more and more individuals use their intern

    Sep 18, 2023
  • Top Advertising, Ad Tech & Marketing Events to Attend In 2023 Q4 Top Advertising, Ad Tech & Marketing Events to Attend In 2023 Q4
    #Events #Trends

    Top Advertising Events Q4 2023 October 2023 Digiday Media Buying Summit The Digiday Media Buying Summit is where media buying executives gather to discuss opportunities, pitch solutions, and make

    Sep 06, 2023
  • 5 Challenges Independent Publishers Face Monetizing Digital Content in 2023 5 Challenges Independent Publishers Face Monetizing Digital Content in 2023
    #Publishers #SSP #Trends

    In the ever-evolving landscape of digital content, independent publishers have emerged as powerful players, producing diverse and unique material that caters to niche audiences. However, despite rapid

    Aug 18, 2023
  • 13 Programmatic Trends To Watch For In 2023 13 Programmatic Trends To Watch For In 2023
    #Technologies #Trends

    Over the past few years, there has been a flurry of global, geopolitical and macroeconomic changes, stressful situations, and force majeure. This also affected programmatic solutions. In today’s com

    Jan 18, 2023
  • The ‘Cookieless Future’ And What It Means For Programmatic Market The ‘Cookieless Future’ And What It Means For Programmatic Market
    #Cookies #Technologies #Trends

    Third-party cookies no longer seem to be the best advertising technology. In the new era of Internet development, users care more about their data safety and don't want to be watched by marketers all

    Nov 25, 2022
  • 2023 Programmatic Advertising Trends 2023 Programmatic Advertising Trends
    #AudioAds #Trends #СonnectedTV

    Sunsetting Cookies and the Rise of First-Party Data Solutions Google keeps developing strategies for finishing cookie-files support. They plan to stop working with them by 2024. You still have time t

    Nov 10, 2022
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