Technologies

What is VAST? VAST from Interactive Advertising Bureau, is a widely adopted advertising industry standard used in programmatic ecosystem elements [Ad Servers, SSP, etc.] and video players to display

Every modern person notices how the Internet is rapidly developing. New technologies and innovative developments are emerging that have a huge impact on the development of not only our society but all

You have probably heard of programmatic advertising, even if you are not a market specialist, a direct seller, or a buyer. It can make your campaigns more profitable, less time-consuming, and more eff

Today, with the help of technology, brands can attract the maximum number of users with minimal effort. On the other side, media owners, TV shows, entertainment services, blogs, and apps can monetize

Over the past few years, there has been a flurry of global, geopolitical and macroeconomic changes, stressful situations, and force majeure. This also affected programmatic solutions. In today’s com

Third-party cookies no longer seem to be the best advertising technology. In the new era of Internet development, users care more about their data safety and don't want to be watched by marketers all