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  • 5 Challenges Independent Publishers Face Monetizing Digital Content in 2023 5 Challenges Independent Publishers Face Monetizing Digital Content in 2023
    #Publishers #SSP #Trends

    In the ever-evolving landscape of digital content, independent publishers have emerged as powerful players, producing diverse and unique material that caters to niche audiences. However, despite rapid

    Aug 18, 2023
  • Real-Time Bidding (RTB) & Programmatic: The Same Thing? Real-Time Bidding (RTB) & Programmatic: The Same Thing?
    #AdExchange #DMP #DSP #ProgrammaticAdvertising #RTB #SSP

    Programmatic Advertising Definition A general definition of the concept usually revolves around purchasing and selling internet marketing space. But this is a very rough explanation. Ad exchanges, SS

    Jul 20, 2023
  • 4 Main Components Of Programmatic World [SSP, DSP, AdExchange, DMP] 4 Main Components Of Programmatic World [SSP, DSP, AdExchange, DMP]
    #AdExchange #Advertisers #DMP #DSP #Publishers #SSP

    As Statista shows in their research, American advertisers spent $70 billion on programmatic ads in 2020. In 2021, this number increased to $167 billion and continued to grow. Programmatic advertisi

    Feb 17, 2023
  • SSP Android Application Launch SSP Android Application Launch
    #Product Updates #SSP

    We are excited to announce our new SSP mobile app! Now you can add, manage and track your inventory and results more efficiently directly from your phone! inventory management on the go real-t

    Oct 07, 2022

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