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Real-Time Bidding (RTB) & Programmatic: The Same Thing?
Programmatic Advertising Definition A general definition of the concept usually revolves around purchasing and selling internet marketing space. But this is a very rough explanation. Ad exchanges, SS
Jul 20, 2023 -
![4 Main Components Of Programmatic World [SSP, DSP, AdExchange, DMP]](https://bidscube.com/wp-content/uploads/2023/02/joshua-earle-X_roZ7toBJY-unsplash-768x512.jpg "4 Main Components Of Programmatic World [SSP, DSP, AdExchange, DMP]")
4 Main Components Of Programmatic World [SSP, DSP, AdExchange, DMP]
As Statista shows in their research, American advertisers spent $70 billion on programmatic ads in 2020. In 2021, this number increased to $167 billion and continued to grow. Programmatic advertisi
Feb 17, 2023