Real-Time Bidding (RTB) & Programmatic: The Same Thing?
Programmatic Advertising Definition A general definition of the concept usually revolves around purchasing and selling internet marketing space. But this is a very rough explanation. Ad exchanges, SSJul 20, 2023
4 Main Components Of Programmatic World [SSP, DSP, AdExchange, DMP]
As Statista shows in their research, American advertisers spent $70 billion on programmatic ads in 2020. In 2021, this number increased to $167 billion and continued to grow. Programmatic advertisiFeb 17, 2023