FAST, which stands for Free Ad-Supported Streaming TV, is an innovative OTT (Over-The-Top) content delivery approach. This model offers users free content while being supported by advertisements. In the FAST ecosystem, channels often adopt a linear content delivery format resembling traditional cable TV. Programs are scheduled and broadcast with ad breaks, creating a viewing experience akin to classic television.
Prominent FAST platforms globally include Pluto TV (owned by Paramount), Xumo (a Comcast service), Tubi (affiliated with Fox), Peacock (a product of NBCUniversal), and The Roku Channel (associated with Roku). These platforms provide users with diverse content, blending the appeal of cost-free access with advertiser-supported programming.
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