RTB, programmatic media-trading: what is the difference?

Nowadays, RTB programmatic media trading became something much more than just a trend for digital marketing strategists around the world. In fact, global programmatic advertising spending continues to grow for almost a decade already and is expected to reach around $150 billion which is 1.5 times more than in 2019, according to Statista. At the…

01.07.2021 Kristina Cherniakhovska